YouTube Livestream

In 2012, YouTube and AEG partnered to bring the Coachella festival experience to fans around the world through YouTube's global livestreaming capabilities. In addition to the high-quality livestream technology that features fans' favorite acts, YouTube continues to incorporate new elements and product integrations into the feed.

YouTube began its Coachella livestream in 2012 and has since grown it exponentially, with extensions to streaming across both weekends, expanding to over 15 countries, and even creating a branded backstage activation with an on-site artist lounge and interview studio to add more behind-the-scenes content to the livestream.

TECH INNOVATION

In 2022, the livestream became the first to ever add augmented reality (AR) tech into a music festival performance. Working with Flume's artistic team, the livestream integrated massive, psychedelic 3D images that were only visible to livestream viewers. The images floated around Flume and into the Indio sky, and blended in seamlessly with his stage design and set.

PRODUCT INTEGRATION

2022 also featured behind-the-scenes content with YouTube's latest product, YouTube Shorts, bringing fans who tuned in from around the world even closer to the Coachella experience.

YouTube's success with Coachella is marked by the consistent growth of the partnership, which has been renewed through 2026. YouTube continues to integrate more deeply into the festival experience year after year. From behind-the-scenes content on YouTube Shorts, to livestream and playlist integrations within YouTube and YouTube Music, YouTube Shopping exclusive merchandise drops, exclusive content for YouTube Premium subscribers, Live Chat, and on-site activations with YouTube creators and artists, the forthcoming years will continue to bring even more exclusive and enhanced access both digitally and in-person for fans and artists alike

With over 140 million global views in 2022, we have proven that the festival is not only the most buzz-worthy music festival in the world, but is a part of pop culture each year that music fans everywhere clamor to be a part of.