photo alt Arena

Measuring the earned exposure achieved across social, digital and TV channels

Our Role

  • Naming Rights
  • Measurement
  • Digital Integration
  • Event Activation


media exposure value


increase in SOV on social


increase in CRO coin price

OBJECTIVE was seeking a long-term partnership opportunity in LA, a city famed for being the global leader of culture and entertainment. They wanted a property that not only amplified their brand, but also provided a springboard to educate consumers about the utility of their product.

APPROACH identified AEG’s STAPLES Center as the perfect partner, as it allowed them to place their brand at the center of some of the biggest and most important sports and live entertainment moments set to take place over the course of the next two decades. The partnership was launched on Christmas day 2021 and included the following:

Unveiling of the new stadium name and logo

50,000 commemorative Arena Opening Night NFTs presented to fans via QR codes

Premium branded areas included a 3,300 SQ FT activation space at the arena's entrance


  • $10.7M

    delivered in media exposure value across 5 weeks

  • 2.7X

    increase in SOV on social, more than double pre-announcement

  • +33%

    increase in CRO coin price in the weeks post announcement

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YouTube Livestream - Coachella

YouTube Livestream